Been running SMMA for a while now, mainly handling social media for lifestyle brands, but lately I’ve been seriously considering a pivot towards SaaS & digital product businesses.
Why? Because I realized the pain points are deeper here. SaaS owners don’t just want “likes” or “aesthetic reels.” They want user acquisition, conversion-focused creatives, and community-led growth. Most SMM agencies don’t get that. They treat SaaS like fashion brands
Right now, I'm deep-diving into what truly works for digital product founders:
I’m working on developing systems for this shift. Already having contractors on hold so if I lock a high-ticket SaaS client, I can instantly plug in a solid content execution team.
If you're a digital product founder or just someone building a SaaS, I’d love to hear how you’re handling content marketing. What’s working for you, and what’s not? Also, we can work together since my agency is based in India. We have some really affordable pricing with good quality of work. So far, I've retained most of my clients. I'm pretty much ready to target SaaS.