Software As a Service Companies The Future Of Tech Businesses

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I Regret not charging from day one

Launched free because I wanted users before revenue. The logic felt solid: get people using it, prove the value, then figure out monetization. Classic founder...

How to evaluate a dev team while you're outsourcing

Outsourcing can work. But most founders evaluate teams like they're hiring a lawn service, not building their entire product. Here's what actually matters: Process clarity Can...

Most founders are not blocked by execution. They are blocked by scattered thinking.

One day you are researching a market. Next day you are drafting a pitch deck. Then rewriting your landing page. Then trying to script a...

Found our real ICP by analyzing who stayed, not who signed up

For two years our marketing targeted the profile of customers who signed up most frequently. Made intuitive sense. Who's converting? More of those people please. The...