Software As a Service Companies The Future Of Tech Businesses

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Competitor dropped prices by 50%. I raised mine 20%. Won more deals.

Biggest competitor announced a massive price cut. 50% off across all plans. Panic mode. How could I compete? First reaction: match them. Race to the bottom. Then I...

Got offered equity instead of payment. Said no. Lost a potential great customer. Don't regret it.

Early-stage startup reached out. Loved the product. Wanted to be a customer. "We're pre-revenue. Can we pay you in equity instead of cash?" The pitch: 0.1% equity in...

Agency founder B2B SaaS founder (what I learned + mistakes I made)

I ran a profitable B2B agency for 4 years. Then I launched a SaaS. Here's what I learnt: 1) The financial model is more different than...

Changed from "no refunds" to "30-day money back guarantee." Refund requests went from 0 to 12/year. Revenue went up.

Started with a strict no-refunds policy. Figured it would prevent abuse and protect revenue. Reality: Refund requests: ~0 per year (people just did chargebacks instead) Chargebacks: 4-6 per...